Are you a musician in Kenya just starting their career? Are you an existing musician in Kenya looking for ways to manage their time better and keep growing their career / business? In this article I share with you some of the things you can outsource to freelancers online so you can free your time to focus on making more (and better) music.
In this article, find a list of tasks you can easily outsource to freelancers. Some of these tasks are simple and can be done in just a few hours while some are more complex and could take days or even weeks to complete.
List of tasks musicians can outsource to online freelancers
If you are a singer, rapper, a recording artiste or just play instruments and make a living through the music you create, you can hire freelancers to help you with the following:
Retouching photos. So, hiring someone who is good with Adobe Photoshop and other design and illustration software to heighten the quality of your photos. You can capture lots of different photos with your smartphone / digital camera and send them to a freelancer that can edit them and make them look even better.
Create Skiza Tunes. So, hiring someone that can help you upload your song to the Safaricom Skiza Tunes platform, generate a code for your tune and come up with ideas you can use to market your tune online and offline to increase your royalties.
Create graphics for merch. So, hiring someone to design graphics unique to your brand that you can use on merchandise such as shirts, hoodies, mugs, hats, caps, bracelets, key chains, USB flash drives, umbrellas, pens and smartphone cases.
If you are interested in using merch as an alternative source of revenue, definitely get a freelancer to help you with the graphics (of different dimensions) that you will use on these items.
Create graphics for songs. if you are not signed to a label but still want to make your work more appealing, you can hire freelancers to create graphics to be used for each of the songs you release or hire someone to create your album art.
Create animated videos for songs. If you don’t want to appear in the videos of some of your songs, you can freelance video editors and producers to create animations to go along with the audio you have recorded.
Create websites and online shops. So, hiring someone to register a domain name for your brand, getting web hosting and building your website. If you are going to sell various items on your website, the freelancer you hire can also install a shopping cart software that you can link to your own Lipa na M-PESA till number, Pesapal or your PayPal account.
Upload content to various music streaming platforms. You can hire a freelancer to upload your songs to online Shops like Amazon, streaming services like Apple Music, Safaricom Songa, BoomPlay and Spotify.
Upload music to YouTube. As one of the biggest search engines people turn to when they are looking for music to listen to / music videos to watch, you can get the help of a freelancer creating your own YouTube channel and uploading your content on the platform – with the right title, description, links to your website and instructions on how to get a Skiza Tune for your song. The freelancer can also upload your video and audio files to SoundCloud as well.
Social media management. You can use the services of freelancers to come up with updates to share on your social media accounts such as Facebook (page), Instagram and Twitter. They can come up with several updates in advance and schedule them so they roll out to your followers at certain set times.
Sales and marketing. You can hire someone to use email (and make phone calls) to help you land opportunities that bring in more revenue / profit.
So, the person can help you book shows, reach out to brands to see if you can land endorsement deals, reach out to other musicians to see if you can feature them in your upcoming releases (or vice versa), help you come up with challenges that your listeners can participate in creating more awareness for your work / brand, help you reach out to people who might want to license your work – such as TV shows and movies producers or help you figure out which brands in Kenya you can pitch to use your music on ads offline (on radio and TV for example) and online (on YouTube and social media channels).
Content writing / songwriting. You can hire freelancers to help you come up with content to use on your website or blog. Or you can hire freelance songwriters to help you come up with content for new projects you are working on.
If you have an Instrumental / beat, you can get help with your hook / chorus / a few lines / verses. If you care more about releasing quality songs more than caring about what people will think if you use songwriters / ghostwriters, place an ad on the site to find people that can help you come up with content for some of your projects.
Accounting / bookkeeping. So, someone to help you stay tax-compliant. Someone that can help you set aside money for KRA and generally just make sure that your books are properly maintained.
Legal consultation. You can hire people who offer legal consultation to pick their brains on matters to do with copyrights and other intellectual property rights. Hire someone to help you understand the legal side of the music business; someone to help you understand music licensing and more.
Incorporation. If you are a musician in Kenya interested in running their business as a limited company, you can hire freelancers to help you register your business name / limited company, get you a company seal, create a memorandum and articles of association and get you a KRA PIN for your company. Then you can use this company to conduct your music business.
The process of hiring a freelancer on Entity
Once you know what you need help with, head over to Entity Marketplace page to start your search for the right candidate.
Take a look at the ad listings in the various categories on Entity and reply to the ones you like.
Once someone messages you, give them more details about the project you are working on. Tell them about the kind of help you would want them to give you to make the project a success.
Ask for examples of their work. Ask them about their experience.
If you are happy working with them, talk about rates (how much to pay them) a turn around time and then let them get to work.