- 1 When you are just starting out with display ads as a way to monetize your blog content
- 2 When you want to switch your ad code from your WordPress theme to a WordPress plugin
- 3 When you want to switch from one ad management plugin to another
- 4 When you are switching ad networks
If you have read a bit about blogging – and how to make money online as a publisher – you already know that display ads is one of those methods that always gets recommended to people looking for simple ways to start monetizing their content.
During the early days when I first heard of blogging, it was this great thing that one could use to build their own platform easily and cheaply. I was reading about simple things I could do to promote my work online as a fiction and nonfiction writer. I could go on the web to learn as much as I could about how people who got into self-publishing marketed their books and ebooks.
That is how I got into blogging – to learn how to use it to promote my work (so, I could in turn make sales from said work and make some money).
But then as I read more and more about blogging, I realized that I could also make money from the articles I published on my blog.
I didn’t have to just wait till I started selling my own books / ebooks to make an income. In fact most blog posts I read recommended using display ads and affiliate marketing / links as one of the best monetization any blog owner could easily implement.
And then there were all the arguments about whether:
- Having ads on would be good for a blog long-term or not (since you send away readers coming to your blog to the businesses that display their ads on your site)
- Affiliate marketing provided more results than display ads (since you hear about how you need a lot of traffic to be able to make any meaningful income with ads)
- Creating and selling one’s own products and services would trump any income that one would be able to generate from ads and affiliate programs
The conclusion that I arrived at was that all these monetization strategies were great – since there lots of examples of people succeeding (making good money) with all of them. In fact there are people with multiple sites that they monetize using all the different strategies above and they are happy with what each monetization method brings every month / year.
Why am I telling you all these things?
I am telling you these things so that you can confidently work on any monetization strategy you have settled on with confidence. And in this particular post that is display ads from Google AdSense other ad networks (Google AdSense alternatives) such as Mediavine, AdThrive, PropellerAds, Media.net, Monumetric, Infolinks, Adversal, Skimlinks, Sovrn and BuySellAds.
If you have made your mind to use ads to monetize content on a site you own, let nothing stop you. If you are stuck or need help at any stage you can turn to a site like Entity.co.ke to hire freelancers to help you with your Google AdSense code and much more.
Here are some instances when your can check the various categories listed on Entity Classifieds to find somebody to help you.
When you are just starting out with display ads as a way to monetize your blog content
At this stage, you can hire a freelancer to generate ad code from within the dashboard of your ad network (e.g. AdSense) and paste it to your site.
They can generate ad code for text and image ads and video ads of different dimensions such as the popular large rectangle, 336 by 280 pixel, ad and paste it inside your blog posts or add it in the sidebars.
They can help you add the code automatically to every blog post you publish or have the code shown on specific posts on your site. This is important if you are already have some other monetization methods in place and don’t want to show ads on review posts that you monetize with affiliate links for example.
If you want some ads added to your site’s sidebar, the person you hire can also help you generate different ad code (of similar or different dimensions) just for the sidebar – to help you later on with tracking (to see which of your ads perform the best).
You can talk to the person you hire to figure out how you will inject any ad code to your blog or website:
- Using a WordPress theme optimized for ads / Google AdSense. These themes usually come with premade slots where you can just paste any ad code, save changes and start seeing ads on the frontend
- Using popular WordPress ad management plugins such as Ad Inserter, Advanced Ads and Ad Rotate.
When you want to switch your ad code from your WordPress theme to a WordPress plugin
If you already have ads on your site with the ad code injected in your theme files, you can hire a freelancer on Entity to remove the ad code from the theme, install a WordPress ad management plugin and paste the ad code from the theme to the plugin.
This is very important if you are switching themes (from an ad optimized theme to s theme that might not even ad spots built into it) but still want an easy way to add / edit / manage ads on your site.
An example is when you want to switch from SuperAds (free AdSense optimized theme) or MyThemeShop Newspaper theme to a new WordPress theme – that doesn’t have ad slots built into it.
When you want to switch from one ad management plugin to another
You can also hire freelancers to add display ad codes to your blog posts when you are changing your ad management plugin.
For example, when you are switching from the popular Ad Inserter plugin to a premium version of Advanced Ads plugin. Or when you are moving from plugins like Ad Rotate, Quick AdSense, WP Simple AdSense Insertion, Easy Google AdSense, AdSense Widget, Ads for WP, WordPress Ads Manager, AdPush, Ad Inserter or Advanced Ads.
When you are switching ad networks
You can also hire someone when you are switching the ad network you use to show ads on your content. For example, if you are moving from Google AdSense to Mediavine, you can get someone to replace the old ad code with new code from the new network you sign up to.
That is it. To find someone that can help you manage your site ads, check the following categories on Entity Marketplace.
- WordPress Services for Blogs & Websites
- Coding, Programming, Web Dev & App Dev (check this if your blog also has an app version and you want to use Google AdMob to monetize the content people consume through your Google Android app).
If you don’t find what you are looking, place an ad on the site for free with details about what you need help with.